how we began...
It all started when I became a shopaholic as a result from working in retail. Over the years, I came across beautifully-made fashion pieces, which then I collected. I never purged for any reason. With that extensive collection of extraordinary items, my closet became the ultimate fashion resort for my girlfriends. Each of them would turn to me, seek for my style advice, and even raid my closet. My closet would be the place to explore for the demanding events and celebratory days in their lives that called for gorgeous looks. Lucky for them, we all wore the same size. I remember, I used to sit on the bed telling my girls what to try on while we were catching up…sharing stories, telling secrets or even watching our favorite TV shows. I remember those days like they were yesterday… In fact, it was my girlfriends who helped me envision about Elalu. It’s these moments I cherish so much which inspired and motivated me to take my passion to the next level.
No matter what their professions were, whether they were lawyers, dentists, or executives, they always found something in my closet to wear. Everything I meticulously collected went from my closet to a special part of someone’s life. Whether it was a first date, an Easter dinner, or a wedding to attend; all of these momentous days of my friends', left beautiful imprints on my collection. The simplicity of sharing my collection on my beloveds special and important days brought so much joy in my heart and never fails to put a smile on my face. After all, there is nothing like seeing the people you care about happy. Now I am able to share with you on your special day. In each piece that is shared, I will continue to smile and share in your glamorous and gorgeous day. Every piece of my collection, it is carefully selected and crafted with my touch to give you a personal touch, from my closet to yours.
about the brand…
Elalu is a brand that is dedicated to sexy, confident, yet elegant women who are driven and passionate about what they do. Your commitment is to look fashionable. Elalu's style is not only with the latest trends but also timeless, classic looks. Every single piece of Elalu’s collections, from clothing to jewelry pieces, is carefully designed, selected, and crafted. I personally guarantee all are styled to remind you of reliable friend who is ready to share when you need beautiful, timeless pieces for your memorable moments. No matter how momentous your occasion, there is always something special that you can find at Elalu.
from my closet to yours…
